What is Realty Blog?
Realty Blog is a customized, online blog that is created and managed on your behalf by a member of the Realty Blog team. This service is only offered to higher producing agents and real estate teams. Revenues are generated by local online advertising- regional companies that want to reach home buyers and sellers before, during, and after their transaction with you. These companies help build your local network of business partners and become hands-on vendors that cater to your clients. The more of these companies you have, the less time you will have to spend making these connections. This is discussed later on in more detail.
Create an audience and draw in new customers. Personal video recordings work well, as do announcements about special events in your community, and anything worth promoting.
Realty Blog does two things. First, your Blog - our team will post a monthly custom blog on your behalf. When posted on social media and used as an email marketing tool, this invites new business. The contents showcase relevant and helpful blogs to both prospective buyers and sellers on a monthly basis. Create an audience and draw in new customers. Personal video recordings work well, as do announcements about special events in your community, and anything worth promoting. You decide! Look at us as a fancy digital monthly newsletter that you can use to promote yourself. If you do not have time to create your own posts, we have a database of real estate blogs you can use. Pick 12 written blogs, one for each month, and we are ready to roll. We have discovered that you know your business and area much better than we do, so a few minutes on the phone with one of our marketing and blogging professionals might help give you some good ideas. As an example, if you have a big lake rental business, you might want to promote a blog on the importance of committing to your rental earlier this year with the increase in demand to get out of the cities. A short piece on the huge increase in interest for lake rentals. We post the blog on your social media and email to your client list and conveniently at the bottom of the blog provide a link to your rental listing page on your website. Suddenly, everyone is thinking about their summer rentals.
The second benefit of Realty Blog are the digital tools within the blog that aid to inform your clients throughout a transaction with you. Use them all or only a few. That is your choice—remember your blog is customized for you. It is a well thought-out guide that achieves multiple purposes from the beginning to the end of a transaction with you. If used properly, it becomes a digital transaction coordinator. Share the blog link and use it with everyone you do business with. It will save you time, while creating convenience for your customers because there’s no wait. The integrated digital document signing link makes signing documents remotely a breeze. We can help you set this up. The great part is, we assign you a Realty Blog Professional who is in charge of every aspect of setting up your blog. They become your personal assistant and work with you to brand your blog to your specifications and find the tools that you feel will work best in your situation. Our design professional will have you up and running in no time, so you can spend more time selling real estate.
This is not complicated nor will it use much of your time. We understand your time is valuable, and that is integrated into our process. Below you will find a list of what we do and a list of what we require from you.
What we do:
1- Assign you a Realty Blog agent. Your agent works for you. You do not pay anything extra for them; it is a part of the process. They are there to help create and manage your blog, so you do not have to.2- Design your blog. We provide graphics, set up, and ideas for your blog. You are not required to send us anything initially, as most of the information we can obtain from your website. You are welcome to send us new material to work with but that is usually not required. Original ideas are always welcome, and we will do our best to make it work for you.
3- Content for your blog. We have a blog database you can pick from, or you may supply us with your own material.
4- Social media and email marketing of your blog. We can promote your blog on Facebook, Instagram, and email to your client list on a monthly basis. We can also provide you a meme’s and the blog link, and you can easily promote your own blog without our assistance.
5- Advertising- You are not required to sell advertising on your blog; this is our responsibility. The blog will only be published upon achieving a sufficient number of advertisements, in which we create and provide the graphic design services.
What are your responsibilities:
1- Commit to promoting the blog whenever possible with your clients and to using it to recommend the advertisers featured, within one year.2- To attach the blog link to your email signature.
3- To pick 12 blogs from the database to use monthly for one year or supply us with custom video or written blogs monthly to promote.
4- Provide us a list of preferred vendors to be featured advertisers in your blog.
